Obituaries
Thomas Charles Mekeel, 92
January 25, 2014
Thomas Charles Mekeel, a devoted family man, innovative advertising executive and generous friend, died at the Mennonite Home on Saturday. He was 92.
Tom was the husband of the late Celestine Krantz Mekeel, whom he met on a blind date. They were married for 59 years, until her death on Christmas Eve 2007.
A successful Watt & Shand advertising executive in his working years, Tom was an optimistic, outgoing person who made friends easily.
Tom loved movies, remembering details about films he hadn’t seen in decades “” a trait that endeared him to anyone seeking an answer to a movie trivia question. He also enjoyed playing bridge and listening to the Glenn Miller Orchestra, which he first saw as a college freshman when it was an obscure band, then went on to see a half-dozen times.
Born in Atlantic City, N.J., on May 20, 1921, Tom was the son of the late Charles Haviland Mekeel Jr. and Mary Edwards Mason Mekeel.
He grew up in Reading, graduating from Reading High School (Class of 1938) and Lehigh College (Class of 1942). At both Reading High and Lehigh, Tom was an editor and columnist for their school papers and had leading roles in school plays.
Tom worked briefly as assistant manager of the Capitol Theater in York and doing mechanical drawing in Chambersburg before being drafted into the Army Air Corps during World War II. He became a cryptographer, graduating first in his class of 75 trainees.
After his military service, Tom returned to southeastern Pennsylvania, finding a job as a copywriter with an advertising agency in Reading for $35 a week. Tom next joined an advertising agency in York, becoming copy chief, then owned and operated his own agency in York for six years. That led to his being recruited by Watt & Shand, then Lancaster County’s leading department store, which hired Tom in 1954 as advertising manager. He held that position for 30 years. Tom overhauled the department store’s newspaper advertising program, immediately eliminating the ads’ standing headline of “Closed Mondays.” Instead, Tom introduced a distinctive look. They featured eye-catching line-drawing illustrations, the generous use of white space to “frame” the illustrations and groupings of merchandise by category. Tom also gave the Watt & Shand ads a slogan, “The Store With More,” was the first local newspaper advertiser here to use tabloid inserts and the first to use color. His imaginative work earned him numerous awards in national advertising competitions held by the Chicago-based Retail Advertising Conference and the New York-based Retail Advertising Week magazine. It also led to a seat on the board of directors of the national Retail Merchants Association’s sales promotion division.
While he was in the midst of his advertising career, in 1966 Tom surprisingly found himself with a second job that would outlast the other. Tom at that time had three young sons who were swimming during the winters for the YMCA. Week after week, he came home from the Saturday meets, wrote stories about the results for the Sunday News and dropped off the stories at the newspaper’s office.
George Crudden, then the Sunday News sports editor, suggested that Tom come into the office and write them. Impressed with the writing quality, Mr. Crudden offered Tom a part-time job.
Tom, realizing he’d soon be facing college tuition bills for his children, accepted, intending to stay only a few years. But he found that he enjoyed the work so much that he stayed with the Sunday News for 41 years.
Tom also was active in community service. An East Hempfield Township resident, he served on the township’s zoning commission in the early 1960s and was judge of elections about that time. He served his church, Mt. Calvary Evangelical Lutheran Church, in many ways too, including as an elder, usher and newsletter editor. Tom was named “Man of the Year” by the Conestoga Chapter of the American Business Club in 1963.
Tom is survived by four children: Susan M. Volker, wife of James L. Volker; Peter C. Mekeel, husband of Audrey M. Mekeel; Daniel H. Mekeel, husband of Ann B. Mekeel; and Timothy T. Mekeel, husband of Alison R. Mekeel; all of Lancaster. Tom also is survived by four grandchildren: Emily M. Cauler, wife of Chad M. Cauler; David C. Mekeel; Paige E. Mekeel; and Colin T. Mekeel; all of Lancaster. In addition, Tom is survived by two great-grandchildren: Benjamin M. Cauler and Nicholas C. Cauler, both of Lancaster.
Funeral services will be held at 10 AM Saturday, February 1, 2014 at Charles F. Snyder, Jr Funeral Home & Crematory, 3110 Lititz Pike, Lititz with Chaplain Dorcas Martzall officiating. Friends will be received at the funeral home one hour prior to the service. Burial will be in Greenmount Cemetery, 721 Carlisle Ave., York, PA at 12:30 following the service.
In lieu of flowers, memorial contributions may be made to The Foundation Fighting Blindness, Inc., PO Box 17279, Baltimore, MD 21203-7279.
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Condolences to the Family
February 12, 2014
Tom took a chance on me as a “just-out-of-high-school” kid when he hired me to work as a proof runner in the advertising department at Watt and Shand. He would come into the office, stop in the doorway, open his arms and say “HI, GANG!” I never saw him without a smile. Over the next several years he allowed me to test the waters in design and writing, which eventually led me to a career in journalism. Interestingly, when I landed at the Sunday News many years later, Tom was there, too … as a mentor and friend. With his passing a new and very bright star lights the night sky, guiding a curious traveler along a new path. Thank you, Tom Mekeel.
January 31, 2014
Dear Tim, Pete and families, I had the privilege of working with Tom on Saturday nights when we paginated the sports section in a little cubby hole in the front of the newsroom. We had many a good chuckle over various things, including that errant program and it’s refusal to do exactly what we wanted!!
i will remember him with great memories of an amazing man. You were blessed!
Kay Rohrer
January 29, 2014
Tim and the Mekeel family, I send my sympathy to you in the loss of your father and grandfather. He lived a long life. My father passed in 2002 at the age of 89. Trust that God will give you strength in the days ahead. I enjoy reading Pete’s column and often see articles by Tim in the newspaper. My sister Emma was in Pete’s class in school and Tim was in my class. Sincerely, Ruth Conley Parker
January 28, 2014
My sincere condolences to the Mekeel Family in the passing of your Father. I remember Tom from Watt & Shand and Lancaster Newspapers. Although I didn’t work with him personally, his presence was known to me at both workplaces. Bonnie Mitchell
January 28, 2014
Tom was such a friendly and pleasant man. I enjoyed working with him at the Sunday News. My condolences.
Maria Coole
January 28, 2014
Dear Pete, Daniel, Susan and Tim,
Word reached me today of the passing of your father, Tom Mekeel. I no longer live in the Lancaster area, but went online to read his obituary in the Lancaster New Era. I feel compelled to tell you how much your father meant to me. He truly changed my life and led me to a career that I was passionate about.
I was teaching in the Title 1 program of Eastern Lancaster Co. when I spotted an ad in the paper for a copywriter at Watt & Shand. An English major in college and a freelance writer at the time, I applied for the position. Little did I realize how this job would change my life. Your dad was a major influence to me. He guided me and at the same time gave me room to spread my creative wings. Not all of advertising is creative. There was a technical part of it as well, understanding lines per inch and layout. He patiently taught me all of it. Truly, those days at Watt & Shand were the very best in my entire career.
We were sort of secreted away in a space off the children’s department of the store, your Dad, Virginia Pinnell, Jane Ehemann, Mary Lou, who ran proofs and operated the infamous velox machine and myself. In that little alcove we produced the advertising that shaped the image of Watt & Shand in the public eye. Tom introduced me to the world of retail advertising, encouraging me to read and learn about advertising. One of the greats in particular was Bernice Fitzgibbons the matriarch of Gimbels advertising. I wanted to leave a mark like hers. He took me to the Retail Advertising Conference in Chicago where the best of the best from all over the world presented and inspired the rest of us. John Jay (genius) from Bloomingdales, Macys, Carson’s, Peter Glen, they were all there. The first time I attended that conference I was so excited I wanted to burn the store down! I still get excited as I recall that experience. Over the years I continued to attend the RAC and later encouraged my own advertising staffs to go and to grow. All because of what Tom exposed me to.
In time, Tom allowed me to take on writing the radio commercials and eventually the television production as well, which had been handled by Al Duffy. Always Tom was there to guide and advise. As in most offices, it was not all work. We grew to know each other well, to care about each other’s families and to share stories of our past. When Tom went out to have his heart by-pass little did we know that it would be the beginning of change. He retired shortly afterward and I was named the Advertising Manager. I don’t think I ever saw Tom again but the lessons I learned under his tutelage will stay with me always.
I am deeply sorry for your loss. I understand that Tom suffered from dementia. It is very hard to see that happen to someone you love. It’s actually like losing them twice, I think. However I know that inside Tom was the same person you loved as a dad and I as a mentor. May he rest in peace.
Jane Webster
January 28, 2014
Always remember Tom Mekeel as a friendly, generous fellow with a wide smile. He will be missed but will live on in his children, grandchildren and great-granchildren. Susan Baldrige
- Visitation
- Saturday, February 01, 2014
- 9:00 AM - 10:00 AM
- Charles F. Snyder Funeral Home & Crematory
- 3110 Lititz Pike
- Lititz, PA 17543
- Map and Directions
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Get Maps and Directions > - Services
- Saturday, February 01, 2014
- 10:00 AM
- Charles F. Snyder Funeral Home & Crematory
- 3110 Lititz Pike
- Lititz, PA 17543
- Map and Directions
-
Get Maps and Directions >
